Which engagement rings are trending in 2018

Taking the step in a relationship to get engaged is such a big thing, so why not make it perfect and make sure that the ring is the one in style. To help with this, Grant Mobley, the director and gemologist at Pluczenik, spoke about which top trends are “in” for engagement rings in 2018 and beyond.

Many rings are beautiful and could be a favorite, but sometimes a new ones replaces it. Here, Grant also talks about rings that have been around for a while and will likely continue to be popular.

mark bronner diamonds 2018 ring trends

The Three Stone Ring

This is the ring that Grant assures us will never go out of style – in fact, he says, its popularity may have even been increased recently after the widespread publicity of the engagement of Prince Harry and his now bride-to-be, Meghan Markle. Grant said further that this three stone ring is endless in its possibilities as the color and shape can be made into any combination you want.

Oval Shaped

According to Grant, oval-shaped diamonds on a ring are currently not only standing out but supposed to gain notice as the year of 2018 goes on. Several celebrities have already been seen wearing this type of engagement ring – Serena Williams, Kirsten Dunst, Ashley Greene, and Blake Lively.

Rose Gold

Grant said that the colors of conventional metal for an engagement ring which has seen the most popularity are platinum, yellow gold, and white, since other kinds were never as strongly liked, but with stars like Hayden Panettiere, Alison Brie, and Leighton Meester wearing ones with rose gold and diamonds, this very well may change.

True Diamonds

Although real diamonds have been used for centuries in engagement rings, lab-made ones have recently started trying to make their way into the jewelry industry. However, Grant says that these lab-made diamonds, which have almost no worth, definitely won’t be trending in 2018. He predicts that couples will want the real thing – for this season, it’s an oval.

Yellow Diamonds

This may not be a color associated with an engagement ring, but Grant says they are on the rise after seeing them being more commonly used for engagements. He added that yellow diamonds have a higher value and are rarer than white.

Source: http://www.dailymail.co.uk/femail/article-5248211/The-engagement-ring-trends-2018-revealed.html

Diamond Sales Forecast Strong in 2018

Mark Bronner Diamonds 2018 ForecastDiamond sales are expected to have another strong year in 2018. The market will likely see a higher volume sales of lower value diamonds. This will increase the overall number of diamonds sold, but may negatively impact the price per carat. This opens up a new facet of the market that hasn’t been touched in the past few years.

Since 2012, diamond sales have faltered due to the declining growth of new economies such as those in India and China. This has trickled down as a decline of investments in polished diamonds, leading to a oversupply. De Beers, the largest diamond producer in the world, ordered a price decrease to maintain market stability. The market began to regain its strength in 2016 and 2017, continuing to climb into 2018. A significant price increase for end users is expected by the end of 2018.

Dominion Diamond, Canada’s largest diamond producer, expects their own 2018 fiscal sales to be between $875 million to $975 million, coming in at a 62% increase over their 2017 sales. Dominion Diamond operates the Ekati Diamond Mine and owns 40% of the DIavik Diamond Mine, both located in Canada’s Northwest Territories.

In addition to natural diamonds, the sales of lab-grown diamonds will continue to penetrate the market in 2018. The younger generation of consumers are more sustainably-minded and are learning about this eco-friendly jewelry option via social media all over the world. As more and more celebrities make bold statements about wearing man made diamonds, this market is waiting for its chance to explode.

In retail, entry-level price points will drive sales of diamonds for the next generation of diamond jewelry aficionados. In addition to the engagement and wedding ring markets, retailers should focus on the trendy, every day diamond wearers who are looking to add a glint of polish to their wardrobe. Jewelry designs should maintain a traditional look with a modern twist. No longer popular are the layered, tiny jewels of seasons past.

One single, bold statement piece is the anticipated trend of 2018. Colors are a huge draw for new consumers. Pantone recently named Ultra Violet their 2018 color of the year, so pieces of in various shades of purple are likely to hit the market in the coming year. A single piece of colored diamond jewelry that effortlessly matches a celebrity’s style will gift them an entirely new audience of social media.

Why Everyone is Talking About Meghan Markle’s Diamond Ring

A widely known motivational quote states “A diamond is a chunk of coal that did really well under pressure.” Many look at this quote for inspiration and upliftment because of its relevance to various situations in life. When the pressure is on, sometimes beautiful things become of it — like diamonds. When you understand the richness of how diamonds form from highly concentrated carbon or an unattractive, invaluable piece of coal, you’re able to relate it to various situations in life.Meghan_Markle_3441-minAlong with the astronomical hype of recently engaged couple Prince Harry and his bride-to-be, Meghan Markle, comes the pressure of royal relationships and public interest. News about the atypical public hand holding, Markle’s background and heritage, and other topics on their royal enterprises make headlines that millions of people read. Within the wheelhouse of royal news lies fascination with Markle’s engagement ring.

In a trio setting, the center diamond comes from Botswana, holding sentimental value as this is where the happy couple spent a great deal of time throughout their relationship. Padding the center diamond are two smaller diamonds that once belonged to Prince Harry’s mother, the beloved and departed Diana, Princess of Wales. The ring was put together by Cleve & Company, Court Jewelers. Designed by Prince Harry himself, this custom ring deserves all of the attention it’s received thus far.

Unlike the infamously known blue sapphire engagement ring that now belongs to Catherine, Duchess of Cambridge, the value of Markle’s ring is unknown. The exact carat size of the custom trio diamond ring has yet to been released. We do know that Catherine Middleton’s sapphire was 12 carats and also once belonged to Princess Diana. While Middleton’s ring is said to be worth over 300,000 pounds but $1 million due to its royal connection, Markle’s ring is said to be around the same value, if not more.

While it is unknown the exact cut of Markle’s glamorously sized diamond, some experts state that it appears to be around a 2.5 carat cushion diamond, using Blue Nile as an example. In terms to the 4 c’s of diamonds: cut, carat, color, and clarity, Markle’s diamond is one most will only ever dream of owning.

The cut of a diamond has the greatest influence on its sparkle — the foremost wish of any woman with an incredible stud on her finger. Granting the diversity among diamond engagement ring budgets, the average carat on a diamond engagement ring is just over 1.0 carat. Nonetheless, Markle’s center diamond is unquestionably impressive.

Blacklight Responsive Diamonds

Mark Bronner Diamonds Blacklight Responsive DiamondsCertain diamonds have the ability to fluoresce a bright blue color in response to ultra violet light, which is also known as “black light”. This is due to the fact that about thirty percent of these precious gems contain an appropriate amount of Boron that allows them to emit this luminous glow as soon as the compound gets excited by the ultra violet lighting. The exact concentration of Boron present in that specific diamond determines the strength of the fluorescence. The two factors are linearly related, which means that level of radiance expressed by the diamonds changes according to the individual stone. Experts have classified the resulting fluorescence into the following five categories: very strong, strong, medium, faint and none.


While some consumers find appeal in this intriguing glow, others are skeptical of the diamond’s quality and color due to the added presence of Boron. The latter belief, however, is a misconception about this naturally occurring reaction. This misconception stems from the historical use of ultra violet light to sort out fake diamonds from real ones. However, what most people don’t know is that most diamonds reflect at least some amount of blue light in response to black light exposure. In fact, the GIA led research on the quality of fluorescing diamonds in 1997. The results confirmed that, despite the glow emitted by these diamonds under black light, the precious gems themselves do not have any inherent color defects or opacities. In fact, those diamonds categorized with strong or very strong fluorescence exhibited higher quality color than diamonds ranked in lower categories of fluorescence while in the table up position. In the table down position, there was no remarkable difference between gems with higher fluorescence versus those with lower fluorescence.


Despite the results from the GIA study, diamond buyers still tend to shy away from investing in the stones that respond to ultraviolet light. As a result jewelry merchants have established a separate pricing system for the fluorescing diamonds, one that takes the usual color and clarity of the diamond into account while adding on the stone’s fluorescence valuation. On the other hand, certain consumers are intrigued by this extra quality in diamonds and appreciate the subtle blues hues present in the fluorescing diamonds. In the end, it all comes down to personal preference as long as the precious gems are coming from a trusted and GIA certified vendor.

Diamonds & Instagram

Mark Bronner Diamonds InstagramMillennials (and even me, for that matter) are tired of reading about the industries they’re destroying and bearing the onus of failing markets. From mediocre fast food chains like Arby’s to the severely hurting realm of print media, society has laid the corpse of these businesses at the feet of overeducated, underpaid, debt-ridden young professionals.

The diamond industry, too, has been tossed on the pyre, as young adults have chosen not to spend as much on the precious gems as generations before them have. From the inflated prices to the inherent uselessness to the job prospects, young adults have decided that their money would be better spent elsewhere, either towards paying down loans or investing in their futures.

Of all the figurative death millennials have left in their wake, young adults are well known to shell out more than expected for experiences and moments — much more so than they are for items and trinkets. Meal kits, AirBNB, and gourmet snacks all serve as a testament to this.

And what’s an experience if it’s not shareable? On top of young adults wanting to “do” something, they want to be able to talk about it and take breath-taking pictures of it to put on their social media platforms. A quick search of hashtags like #FoodPorn or #AboutLastNight will make it clear quickly that what young people crave is a good time and priceless memories.

So for diamond and jewelry sellers, the key to reviving the industry is to stop selling items and start selling an experience, a lifestyle, and a persona — and where better to do that than on Instagram.

The Diamond Producers Association wants diamonds to feel more “approachable” and doff the old-timey concepts of marriage in favor of a modern, pop-culture friendly appearance. From their five-year campaign entitled “real is rare” to its warm embrace of such iconic images as Taylor Swift bathing in a tub brimming with diamond jewelry, the DPA understands that the name of the game at this point is relatability and experience.

Of course, that means rethinking the purpose of social media. In the early goings, corporations and sellers believed that they could just push ad after ad onto the platforms and draw attention that way, but as one could imagine, a company following that strategy would lose not only business but followers left and right. The DPA had outlined in its new plan that it intends to remain relevant and post images and graphics not always related to the sale of diamonds, but also to the cultural relevance of diamonds.

From Game of Thrones appearances to young love birds on exotic vacations, the Instagram page peddles an aesthetic and a look rather than an item anymore. As they moderators execute their five-year social media plan, we’ll see whether diamonds are able to find a second wind with young adults and make a second debut as a cornerstone of our culture.

Tiffany vs Costco

mark bronner diamonds tiffany vs costcoOn August 15, 2017, Tiffany Diamonds won a huge case against the bulk food distributor Costo. A US District court ruled in favor of Tiffany, who alleged that Costco had blatantly manufactured counterfeit rings and marketed them under the Tiffany name.

The luxury jewelry company filed their first suit in February 2013 shortly after Valentine’s Day, alleging that Costco had sold upwards of two thousand rings using Tiffany’s copyrighted name and logo as well as the company’s reputation as one of the finest jewelry designers and distributors in the world. Tiffany’s legal team alleged that Costco had used displays with the word “Tiffany” in print and that the sales associates called on the pathos of the Tiffany name as a part of their sales pitch of the diamond-laden jewelry to customers.

Costco, ever cavalier about the whole issue, argued in its defense that the word “Tiffany” was a generic enough word to describe jewelry that the company could claim no such copyright over the name. They drew a parallel between their own marketing and the use of words like Kleenex, Band Aid, and Xerox with a product, not a brand.

Presiding Judge Swain ruled against Costo in 2016.

In total, Tiffany has been awarded a grand total just shy of twenty million dollars in damages from Costco. Initially, the jury decided that five and a half million dollars would cover the damages that Costo inflicted on Tiffany. Subsequently, the judge chose to load on an additional eight and a quarter million dollars to the penalty Costo had to pay as punitive damages. Calling Costco’s defense ridiculous on its face, the judge added the punitive damages because the actions were intentional and harmful.

In a final blow, Judge Swain imposed triple damages totaling 11.1 million dollars plus interest, on top of the 8.25 million that the jury had settled on.

Costo will likely continue to market the same diamond rings in the future, but they have been thoroughly admonished to use clearer language, including clarifications like “Tiffany Style” rather than “Tiffany” as a stand alone adjective.

Copyrights have been a central focus of the US Supreme Court as of late, and Costco said it intends to appeal this particular case as high as it feasibly can. Earlier this year, the Supreme Court ruled on two cases related to what can and cannot be copyrighted. In one case revolving around cheerleader’s uniforms, the court decided that stylistic features like chevrons can, in fact, be copyrighted, which was a huge blow to the knockoff industry and the leeway the Court has generally granted it. The other notably-controversial case dealt with whether racial epithets qualify as grounds for the US choosing to reject a copyright application. In a sweeping victory for the ACLU, the courts ruled that the US government was in no place to decide which words were “too inflammatory” to deny copyrights.

If this Tiffany v Costco case makes it way up the courts, we can expect to see the justices deliberate in a few years down the road.

Millennials Didn’t Ruin Diamonds

Mark Bronner diamonds millennials didn't ruin diamondsBaby boomers love complaining about all the stuff millennials have ruined. From chain restaurants to marriage, countless think pieces detail with great ire how this generation of young adults is destroying all the businesses and traditions the baby boomers have grown to know and love. Diamonds aren’t immune from this: many blame young people’s delayed marriage, moral fiber, and economic woes for the slowed rate of diamond sales.

As it turns out, though, millennials are more respectful of tradition than the generation before them. Forbes reporter Rachelle Bergstein writes, “only 11% of 25- to 34-year-olds saying that they ‘did not have an engagement ring.’ In comparison, a whopping 39% of the 55 and over group revealed that they did not seal the deal with a diamond.”

Moreover, a few different indicators are showing that sales had actually improved over the past year. Demand in the US has risen in the past year, even as demand in India and China have shrunken. As I’ve written, more of that is coming as a result of shoppers buying for themselves, not necessarily for a loved one. 

While the diamond market certainly looks different, it’s still alive and well. Delayed engagements are still engagements, and diamonds bought for oneself are still diamond sales.

Diamonds Aren’t Forever

mark bronner diamonds diamonds aren't foreverAs we all know, a huge selling point of diamonds has been the old refrain, “Diamonds are forever.” Countless songs and ad campaigns have heralded sentiments along these lines for decades. Fiscally, this proves untrue, as the price of diamonds is artificially inflated. But what about chemically and physically? Do diamonds really last forever?

Diamonds are made from compressed carbon molecules that have been pressurized by the weight of the earth for hundreds of years. According to gem curator Dr. George E. Harlow at the American Museum of Natural History, ancient diamonds form eight-sided crystals during their billion-year creation process. Since the earth is constantly shifting and changing, the crystals may incorporate other other minerals or get a little squished as they make their way towards the surface of the planet. As such, the bonds in the gems dissolve and reform many times throughout the process, and tiny cavities can form, causing the diamonds to take on blue or pink hues.

Once the diamonds reach the surface of the Earth, they’ll remain exactly as they are. Diamonds are incredibly stable at low temperatures. So, yes, diamonds are forever, but only after the Earth is done making them.

Falling Marriage Rates Hurt Diamond Sales

mark_bronnder_diamonds_marriage_and_diamond_salesIt seems like we’re blaming millennials for everything these days, and the latest one is the dip in jewelry sales, particularly precious gems like diamonds. I’ve already discussed in-depth that a part of the problem is an economic one — young people today have more debt and fewer good jobs than those from 20 years ago and simply can’t afford to pay the exorbitant prices that De Beers is charging.

Another part of the problem I’ve already discussed is the moral one. Study after study has demonstrated that young people are willing to spend more money on products that align with their moral leanings and abstain from spending where the establishment’s morals conflict with their own. From ethically produced clothing to clean foods, the young workforce talks with its wallet and makes its opinions on labor practices and clean food clear as a bell. As such, many young adults take great issue with the culture of forced labor, child labor, colonialism, and monopoly that fuels the diamond industry.

However, diamond executives are blaming another habit of young people for their hemorrhaging businesses: delaying marriage. A combination of sexual liberation, economic troubles, and uncertain future prospects has now pushed the average age of marriage up from the 20s to the 30s for many of today’s young adults.

As of April 2017, loosely one third of the millennial generation still lives with their parents. This is a bit of a chicken-and-egg conundrum — some say that young people move in with their parents because their marriage and cohabitation prospects are limited, while others posit that the act of living with one’s parents limits one’s dating pool, as many prospective mates associate that living situation with poverty and loser-dom.

Not only do these changing norms hurt the engagement ring and wedding ring market, but also the jewelry industry as a whole. From anniversary gifts to Valentine’s day presents to mother’s day, the vast majority of diamond-buying occasions have to do with marriage and a family, both of which are being delayed in the lives of today’s young adults. Even among those who do choose to marry, many are eschewing the grandiose marriage proposal in favor of a more frugal and/or unique option.

Perhaps this delay in marriage and childbearing age will result in a boom in the diamond industry 10 years down the road, but some other significant changes in the economy, purchasing preferences, and the social climate may continue to impede the growth of the diamond markets for young adults.

The newest demographic of diamond buyers? Women

mark bronner diamonds womenHistorically, diamonds have been marketed as a gift that men buy and give to women. De Beers revived their dying business in the 1930s by marketing diamonds as the perfect engagement gift, and even today, most diamond ads from Tiffany to Kay Jewelers to Jared feature heterosexual couples kissing in the rain after the man has given the woman diamond jewelry. The vast majority of the diamond industry has counted on men being the main buyers of the precious gems.

A new company based in Canada is switching up the game, though. Mejuri markets their fine jewelry to women who want to shop for themselves. Step one was to eliminate the middleman to bring down the prices of the already artificially inflated cost of diamonds. Secondly, they made the buying process enticing to women. Their ads feature only women and aim to make the shopping process more appealing to women who are shopping for themselves. Many of the pieces include positive affirmations, too.
Between the prices and the marketing, Mejuri could disrupt the diamond market as we know it.