Diamonds Aren’t Forever

Diamonds Aren’t Forever

by | Jun 20, 2017 | Uncategorized

As we all know, a huge selling point of diamonds has been the old refrain, “Diamonds are forever.” Countless songs and ad campaigns have heralded sentiments along these lines for decades. Fiscally, this proves untrue, as the price of diamonds is artificially inflated....
Falling Marriage Rates Hurt Diamond Sales

Falling Marriage Rates Hurt Diamond Sales

by | May 22, 2017 | Uncategorized

It seems like we’re blaming millennials for everything these days, and the latest one is the dip in jewelry sales, particularly precious gems like diamonds. I’ve already discussed in-depth that a part of the problem is an economic one — young people today have...
The Cubs’ New Rings

The Cubs’ New Rings

by | Apr 24, 2017 | Uncategorized

The Chicago Cubs have a fancy new ring to display. Having recently won the World Series, the Cubs have earned themselves custom rings — and the designers pulled no punches after the team finally broke a 108 World Series drought. The rings boast 214 diamonds each...

Diamonds by Shape

by | Jun 15, 2016 | Uncategorized

Shape plays an important role in making a diamond uniquely yours. Here’s a guide that highlights the distinctive qualities of each shape and whether it’s the right fit for you. Round Used frequently in earrings, pendants and solitare engagement rings, round remains...

Three Ways To Save On A Diamond Ring

by | Mar 7, 2016 | Uncategorized

As springtime approaches, there is love in the air and engagements are likely to happen each and every day. Regardless of season, there is always someone out there getting ready to pop the question. There are many aspects to an engagement, but one key aspect to a...