As we all know, a huge selling point of diamonds has been the old refrain, “Diamonds are forever.” Countless songs and ad campaigns have heralded sentiments along these lines for decades. Fiscally, this proves untrue, as the price of diamonds is artificially inflated....
It seems like we’re blaming millennials for everything these days, and the latest one is the dip in jewelry sales, particularly precious gems like diamonds. I’ve already discussed in-depth that a part of the problem is an economic one — young people today have...
Historically, diamonds have been marketed as a gift that men buy and give to women. De Beers revived their dying business in the 1930s by marketing diamonds as the perfect engagement gift, and even today, most diamond ads from Tiffany to Kay Jewelers to Jared feature...
The Chicago Cubs have a fancy new ring to display. Having recently won the World Series, the Cubs have earned themselves custom rings — and the designers pulled no punches after the team finally broke a 108 World Series drought. The rings boast 214 diamonds each...
Shape plays an important role in making a diamond uniquely yours. Here’s a guide that highlights the distinctive qualities of each shape and whether it’s the right fit for you. Round Used frequently in earrings, pendants and solitare engagement rings, round remains...
As springtime approaches, there is love in the air and engagements are likely to happen each and every day. Regardless of season, there is always someone out there getting ready to pop the question. There are many aspects to an engagement, but one key aspect to a...
