Blacklight Responsive Diamonds

Blacklight Responsive Diamonds

Certain diamonds have the ability to fluoresce a bright blue color in response to ultra violet light, which is also known as “black light”. This is due to the fact that about thirty percent of these precious gems contain an appropriate amount of Boron that allows them...
Diamonds & Instagram

Diamonds & Instagram

Millennials (and even me, for that matter) are tired of reading about the industries they’re destroying and bearing the onus of failing markets. From mediocre fast food chains like Arby’s to the severely hurting realm of print media, society has laid the...
Tiffany vs Costco

Tiffany vs Costco

On August 15, 2017, Tiffany Diamonds won a huge case against the bulk food distributor Costo. A US District court ruled in favor of Tiffany, who alleged that Costco had blatantly manufactured counterfeit rings and marketed them under the Tiffany name. The luxury...
Millennials Didn’t Ruin Diamonds

Millennials Didn’t Ruin Diamonds

Baby boomers love complaining about all the stuff millennials have ruined. From chain restaurants to marriage, countless think pieces detail with great ire how this generation of young adults is destroying all the businesses and traditions the baby boomers have grown...
Diamonds Aren’t Forever

Diamonds Aren’t Forever

As we all know, a huge selling point of diamonds has been the old refrain, “Diamonds are forever.” Countless songs and ad campaigns have heralded sentiments along these lines for decades. Fiscally, this proves untrue, as the price of diamonds is artificially inflated....